Tag: AI crawlers

Before an AI assistant can recommend a product, it has to reach the page, read what's on it, and trust that it's still true. Many stores are falling short on at least one of those — and it has nothing to do with the quality of their content.

Where search engines once served as the primary gateway to publishers and retailers, generative AI and large language models (LLMs) are now reshaping how traffic flows across the web. The “crawl-to-click gap” describes the growing imbalance between crawling and actual human referrals. Crawlers are automated software agents that navigate the web to index or download pages.