The upcoming integration of Shopify and ChatGPT represents a major shift in how direct-to-consumer (DTC) brands can connect with their audiences and drive sales. This new functionality essentially enables a …
Broken customer journeys occur when a shopper encounters obstacles, confusion, or unnecessary friction that disrupts their path to purchase. These interruptions can happen at any point, from poorly designed landing …
Sunk cost bias is a cognitive bias that compels individuals and businesses to continue investing time, money, or resources into a decision simply because they have already invested heavily in …
Understanding the category lifecycle is a critical strategic tool in eCommerce. The category lifecycle refers to the progression of a product category through various stages—typically introduction, growth, maturity, and decline. …
Negative social proof is a counterintuitive yet powerful sales strategy that eCommerce businesses can use to drive conversions and influence customer behaviour. Traditionally, social proof relies on positive reinforcement, where …
Brand impersonating is becoming an increasingly serious threat to eCommerce businesses, as cybercriminals use sophisticated methods to mimic legitimate brands. These deceptive tactics involve setting up fake websites, social media …
Shopify’s Winter ’25 Edition introduces seven pivotal updates to its Point of Sale (POS) system, each designed to enhance the retail experience by seamlessly integrating in-store and online operations. These …
eCommerce is more competitive and complex than ever, with brands vying for attention across multiple channels, platforms, and customer touchpoints. The rise of AI-driven search, social commerce, and personalisation has …
Focusing on higher order values has become essential for companies aiming to thrive in a competitive market. Higher order values, often referred to as customer lifetime value (CLV) or customer …
Customer loyalty in eCommerce refers to the commitment and preference customers develop towards a brand over time, leading them to consistently choose it over competitors. This loyalty is not just …
