AI and copyright have become an increasingly complex and critical issue for eCommerce companies as artificial intelligence tools are widely adopted for content creation, product descriptions, design, and marketing automation. …
1:1 personalisation is the practice of tailoring every aspect of a customer’s experience—from product recommendations and pricing to content, timing, and channel—based on that individual’s behaviour, preferences, and context rather …
Content-led retention is the strategy of using high-value, engaging, and relevant content to nurture existing customers, deepen brand loyalty, and encourage repeat purchases. Unlike acquisition-focused content that aims to attract …
Shopify’s Summer ’25 Edition introduces over 150 updates designed to enhance the eCommerce experience for merchants and customers alike. A standout feature is the new Horizon design system, which offers …
Product value positioning is the strategic process of defining how a product should be perceived by its ideal customer in terms of the benefits it offers and the price it …
Cross-channel coordination refers to the strategic alignment of marketing, sales, and communication efforts across multiple digital and physical platforms to create a unified brand experience. For eCommerce companies, this means …
Celigo Australia’s Digital Cart: Understanding Australian Online Shopping Trends report offers a deep dive into the evolving landscape of digital commerce in Australia. It examines how shoppers engage with eCommerce platforms, …
The upcoming integration of Shopify and ChatGPT represents a major shift in how direct-to-consumer (DTC) brands can connect with their audiences and drive sales. This new functionality essentially enables a …
Broken customer journeys occur when a shopper encounters obstacles, confusion, or unnecessary friction that disrupts their path to purchase. These interruptions can happen at any point, from poorly designed landing …
Sunk cost bias is a cognitive bias that compels individuals and businesses to continue investing time, money, or resources into a decision simply because they have already invested heavily in …
