Tech Talk; Real Impact.
Fuel for Your eCommerce Strategy.
Insights
Google Reviews – Bigger Stars, Better Results?
Google is testing larger review stars in mobile ads, highlighting how ratings, reviews and trust signals can influence eCommerce visibility and clicks.
25/08/26:
Search
AI Visibility Data
AI visibility data measures how frequently and prominently a brand appears within AI-generated responses. Rather than simply asking where a website ranks for a keyword, businesses can examine whether they are mentioned, cited or recommended across platforms...
18/08/26:
Brand Retention
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Checkout
Shipping Timelines
Shipping isn't just what happens after checkout. Clear, accurate delivery timelines can influence whether a customer completes their purchase in the first place.
14/08/26:
Brand Retention
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Conversion Rates
Social Proof for Brand Building
Social proof is more than likes, reviews and testimonials. It’s a powerful trust signal that can influence purchasing decisions and strengthen brands.
10/08/26:
Brand Retention
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Personalisation
Lifetime Value-first Approach
A lifetime value-first approach helps eCommerce businesses increase loyalty, improve retention, and maximise long-term customer revenue.
06/08/26:
AI
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Automations
AI-driven Discovery
AI-driven discovery environments help eCommerce brands surface products through intelligent recommendations, shaping how customers find and buy online
02/08/26:
Automations
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Brand Retention
Rich Communication Services
Discover how Rich Communication Services (RCS) is transforming eCommerce with interactive, branded, and frictionless customer messaging experiences.
Advertising in ChatGPT
Advertising in ChatGPT is reshaping eCommerce discovery, blending AI-driven recommendations, visibility, and conversational customer journeys.
21/07/26:
Brand Retention
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Personalisation
Human-First Approach
A human-first approach in eCommerce prioritises empathy and personalised experiences, building trust, loyalty, and meaningful customer engagement.
80% of Shoppers Use AI
80% of shoppers now use AI during their buying journey, reshaping product discovery, customer decisions, and eCommerce visibility.