What Walking on Broken Glass Taught Me About Search Marketing

You’re probably wondering how on earth walking on broken glass has anything at all to do with search marketing. If I was you, I’d be wondering the same thing! On Saturday I attended a business leader’s workshop where we discussed going outside our comfort zones; an important step for any business owner looking to build their business

Social Media Advertising – Facebook vs LinkedIn

We’ve talked to you before about Google AdWords, or Pay Per Click advertising, but for a few years now there’s been a fairly new ‘kid’ on the block – Social Media Advertising. More specifically, we’re talking about Facebook Ads and LinkedIn’s DirectAds.