Insights

Anthropic's Claude Duet joins Meta's Muse and OpenAI's Dots in a new category of AI agent: one that watches your inbox, accounts and calendar, flags what needs attention and does the work in the background. It's US-only for now, but it raises a question every Australian eCommerce business can answer today: how well would an agent actually be able to work with your systems?

Google has rewritten its Data Strength guidance into a detailed playbook. The message is clear: its AI-driven campaigns are only as good as the data you feed them, and for most eCommerce businesses the most valuable data lives outside the ad platform.

Most Australian SMEs using AI have started with a tool and worked backwards. For eCommerce businesses, a more useful AI strategy starts with the problems worth solving, the data those problems depend on, and a few simple rules about who checks what. Here's what that looks like in practice.

Learn how AI-driven search and product discovery disrupt eCommerce, why structured product data and seamless checkout are now vital for brand visibility.

Connecting authentically builds trust and loyalty in eCommerce. Learn how genuine engagement turns online interactions into lasting customer relationships.

Google's Nano Banana 2.1 can produce a usable product image in seconds for a few cents. That changes what's hard about eCommerce imagery. The image is no longer the bottleneck — keeping every image accurate, compliant and attached to the right product across every channel is.

Before an AI assistant can recommend a product, it has to reach the page, read what's on it, and trust that it's still true. Many stores are falling short on at least one of those — and it has nothing to do with the quality of their content.

Build a prioritised AEO plan that improves eCommerce visibility across AI search by focusing on customer intent, product data, authority and trust.

Delivery is becoming a key eCommerce conversion driver. Discover how shipping choice, trust, speed and returns are influencing purchasing decisions.

Accelerating eCommerce growth requires more than traffic. Discover how conversion, retention, technology and data can help businesses scale sustainably.