Tech Talk; Real Impact.
Fuel for Your eCommerce Strategy.
Insights
13/10/26:
AI
/
Automations
Google’s Nano Banana 2.1
Google's Nano Banana 2.1 can produce a usable product image in seconds for a few cents. That changes what's hard about eCommerce imagery. The image is no longer the bottleneck — keeping every image accurate, compliant and attached to the right product across every channel is.
The AI Visibility Challenge
Before an AI assistant can recommend a product, it has to reach the page, read what's on it, and trust that it's still true. Many stores are falling short on at least one of those — and it has nothing to do with the quality of their content.
From SEO to AEO
Build a prioritised AEO plan that improves eCommerce visibility across AI search by focusing on customer intent, product data, authority and trust.
30/09/26:
Conversions
/
eCommerce
The Delivery Gap: What We Can Learn From US Shoppers
Delivery is becoming a key eCommerce conversion driver. Discover how shipping choice, trust, speed and returns are influencing purchasing decisions.
23/09/26:
Conversions
/
eCommerce
Accelerating eCommerce Growth
Accelerating eCommerce growth requires more than traffic. Discover how conversion, retention, technology and data can help businesses scale sustainably.
15/09/26:
Conversions
/
eCommerce
Last-Click Attribution
Last-click attribution shows which channel closed a sale, but not the whole journey. Learn why eCommerce businesses need a broader view of marketing performance.
10/09/26:
Data
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Lead Generation
Lead Score Criteria
Lead score criteria help eCommerce businesses identify high-intent prospects, prioritise opportunities and deliver more relevant marketing and sales experiences.
04/09/26:
Integration
/
Systems
“Boring” Account Security Emails ARE Important
Here's what strong account security takes at the platform level, not just in the inbox.
Google Reviews – Bigger Stars, Better Results?
Google is testing larger review stars in mobile ads, highlighting how ratings, reviews and trust signals can influence eCommerce visibility and clicks.
25/08/26:
Search
AI Visibility Data
AI visibility data measures how frequently and prominently a brand appears within AI-generated responses. Rather than simply asking where a website ranks for a keyword, businesses can examine whether they are mentioned, cited or recommended across platforms...