The final solution created by dbg has allowed ZEISS to grow their partnership offering significantly, while also using it as valuable business tool to streamline their business.
We’ve partnered with Zeiss, supporting their eCommerce development, platform customisation, and seamless integration with existing enterprise systems. As a global leader in optical and optoelectronic technology, Zeiss required a robust and scalable solution to manage complex product ranges, distributor networks, and customer-specific requirements. Utilising our LiveCube platform, we developed a tailored eCommerce solution that integrates directly with their ERP and supply chain systems, automating order management and enhancing data accuracy across multiple channels. This integration streamlines workflows and supports Zeiss’s commitment to innovation, precision, and exceptional service. Their trusted reputation is reinforced by a strong, efficient digital infrastructure built for long-term success.
The Strategy
The custom-built ZEISS Partner Portal has significantly expanded the company’s partnership capabilities and now serves as a powerful business tool to streamline operations, automate reporting, and simplify complex ordering and fulfilment processes. By integrating reward points, multi-currency pricing, and account-based purchasing, the portal has enhanced partner engagement and internal efficiency.
To meet the needs of ZEISS’s international partners, the project began with a comprehensive scoping phase to define the unique requirements for a custom partner portal. Core functionality included monthly updates of partner reward balances, the ability to purchase using rewards points, credit card, or both, and dynamic pricing and currencies based on login credentials.
The Challenge
The development team faced several complex requirements:
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Integration of unique LabPro codes for every partner
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Monthly uploads and reconciliation of reward points balances
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Automated partner emails detailing updated rewards
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Multi-currency and location-based payment logic
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A two-stage charging process for ordering marketing materials
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Sophisticated finance and points reporting tools to support ZEISS’s internal reconciliation process
These requirements demanded precision development, thoughtful UX planning, and deep system integration to create a high-performing, intuitive portal experience.
The Technology
The solution was developed on LiveCube by dbg—a powerful, scalable eCommerce platform built on the latest Microsoft technologies. Known for its seamless integration with ERP, POS, accounting, and warehouse systems, LiveCube enabled ZEISS to centralise and streamline sales, operations, and fulfilment. The portal was also integrated with ZEISS’s internal LabPro software to ensure accurate synchronisation of partner reward data and order tracking.
ZEISS is a globally recognised technology enterprise, operating at the forefront of optics and optoelectronics. With a strong brand presence and a strategic focus on growth areas such as digitalisation, healthcare, and Smart Production, ZEISS continues to shape the future of technology through innovation and precision.