The results included an immediate saving of hours of administration time per week and a recommendation roadmap for ongoing improvements and related in-store workflows.

We partnered with Sydney Street, supporting their eCommerce evolution through custom platform development and tailored integration. As a fashion retailer with a strong presence in bricks-and-mortar and online channels, Sydney Street needed a seamless solution to unify inventory, streamline product management, and deliver an elevated customer experience.

The Strategy

dbg worked with Sydney Street to migrate their existing online presence to Shopify in 2019. After experiencing significant growth in online sales, Jane and Simon re-engaged dbg to conduct a review of the channel and supporting back-end processes.

The Challenge

dbg worked with Sydney Street to migrate their existing online presence to Shopify in 2019. After experiencing significant growth in online sales, Sydney Street re-engaged dbg to conduct a review of the channel and supporting back-end processes. The results of the review included an immediate saving of hours of administration time per week and a recommendation roadmap for ongoing improvements and related in-store workflows.

The Technology

We created a flexible and intuitive eCommerce environment that integrates directly with their retail systems, enabling real-time stock visibility, automated fulfilment, and personalised shopping features. This integration enhances operational flow while empowering the brand to focus on style, service, and customer connection.

The Results

Sydney Street’s commitment to quality fashion and customer satisfaction is now matched by a reliable and scalable digital presence.

The Feedback

“dbg go beyond technical aspects and tried to understand the business, our website challenges, and then tailored, prioritised and fixed what was most important for us. We chose dbg because of their great reputation for all aspects of eCommerce including Shopify specialisation and value for money. We are so happy with the work we are discussing ongoing Shopify support and improvement services from the team.”

Jane Rodger, Owner, Sydney Street