A cohesive solution to streamline operations and drive growth.

The Rembrandt Imagewear team brought a clear vision for transforming their B2B ordering process, and together we created a robust digital platform tailored to the needs of their business and customers. By integrating with their ERP system, we delivered a seamless, customer-friendly online ordering solution that supports real-time data and complex uniform configurations.

The new Shopify platform successfully merged the marketing and ordering experience into one streamlined interface. B2B clients now enjoy an efficient, personalised ordering process, while new users can easily explore the product range. With flexible payment features and user-role-based access, the platform is equipped to support Rembrandt Imagewear’s continued growth in the digital space.

The Challenge

Rembrandt Imagewear sought to enhance its digital experience for B2B customers while maintaining accessibility for general visitors. Key requirements included:

• Enhanced B2B Value: Provide a more tailored experience for key clients.
• Simplified Reordering: Implement a personalized reorder form for each B2B customer highlighting their frequently purchased items.
• B2B clients log in: To browse the full product range (30,000–50,000 SKUs across 20 suppliers), view pricing, and place orders.
• Visitor Access: Enable non-logged-in users to browse the full catalog without prices or the ability to order.
• Flexible Payment Options: Support online payments via credit card and “pay on account” options.

The Strategy

To address these challenges, we executed a complete Shopify site build from the ground up. Our approach included; collaborating with the client to gather detailed design and functionality specifications; leveraging a Shopify B2B app that was extensively customised to meet complex business requirements; ensuring a seamless user experience for both B2B clients and general visitors while maintaining system scalability.

The Technology

Rembrandt Imagewear originally operated two separate digital platforms, a marketing website showcasing their brand and offerings, and an online ordering system used by B2B clients. The business aimed to consolidate these platforms into a single, cohesive Shopify-based solution to streamline operations and drive growth.