A future-ready mobile experience that enhances customer engagement, streamlines interactions and supports sustainable business growth.
Plantmark engaged dbg to redevelop its existing B2C mobile application, replacing the outdated platform with a modern, streamlined experience aligned with the functionality and usability of the Plantmark website. As part of the broader project objectives, dbg also worked with Plantmark to support the evolution of the Supplier Kiosk using the latest version of LiveCube.
The new application combines the core functionality of the existing app with enhancements inspired by the mobile website experience, delivering a more intuitive and feature-rich platform for customers. The project also introduced supplier prioritisation functionality, ensuring suppliers receive priority notifications for Request for Tender opportunities.
The Strategy
dbg developed a new B2C mobile application designed to mirror the functionality and user experience of the Plantmark mobile website while retaining key features from the existing app.
The project included the development of a customisable landing page, allowing Plantmark to independently manage app content and promotional messaging. The landing page structure was designed to support flexibility while maintaining alignment with the wider Plantmark digital ecosystem. The customer QR code previously displayed on the landing page was also relocated to the Account section to improve usability and streamline navigation.
To improve navigation and accessibility, the new app introduced an updated bottom navigation bar, including a dedicated Plant Scan functionality for faster product interaction and discovery.
The Challenge
The existing Plantmark B2C app no longer aligned with modern customer expectations or the evolving functionality available through the Plantmark website. The business required a refreshed mobile experience that improved usability, enhanced product discovery and created greater consistency between platforms.
The Technology
The new Plantmark B2C app delivers a significantly improved customer experience, combining modern mobile usability with enhanced product discovery, streamlined navigation and stronger consistency across digital touchpoints.
By aligning the app more closely with the website experience while introducing new functionality, operational efficiencies and scalability improvements, Plantmark now has a future-ready mobile platform designed to support customer engagement, supplier collaboration and long-term digital growth.
Search and filtering capabilities were enhanced to replicate the website’s Plant Finder experience, including expanded filtering functionality and improved availability visibility across locations. Search results were also updated to display location-based data consistent with the website’s mobile experience.
dbg custom-developed the Plant List functionality to mirror both the existing app and website workflows, while introducing a new Wishlist feature using a dedicated heart icon for improved customer engagement and product saving functionality.
Product detail pages were redesigned to better align with the Plantmark mobile website, including the integration of additional plant information such as Origin and Plant Care data sourced from connected web services.
Additional CMS-driven pages were also developed, including a customisable About Us page, enabling Plantmark to independently manage content while dbg supported the layout and implementation.
The Contact Us and enquiry submission experience was expanded to align with the website’s mobile functionality, incorporating additional fields and improved customer data capture.
The registration process was redesigned to follow the step-by-step structure used on the website’s mobile experience, introducing additional onboarding fields alongside integrated ABN lookup and address lookup functionality to improve customer setup accuracy and streamline registration.
Enhancements to the My Account area included expanded account details, support for authorised buyers and the ability for customers to download PDFs directly from their purchase history.
The Pay My Account functionality was also planned as part of the platform roadmap, introducing integrated payment capabilities to improve customer convenience and account management.