Shopify launched with instant orders and rapid sales growth.

We’ve partnered with Heatlie, supporting their eCommerce optimisation, customisation, and seamless integration with their internal systems. As a leading manufacturer and distributor of high-quality air conditioning and heating solutions, Heatlie required a reliable and scalable platform to manage extensive product ranges, complex pricing, and dealer-specific ordering. Utilising our LiveCube platform, we developed a bespoke eCommerce solution that integrates directly with their ERP and inventory systems, automating order processing and ensuring accurate real-time stock and pricing information. This integration streamlines dealer transactions and enhances operational efficiency. Heatlie’s focus on innovation and customer service is supported by a strong digital infrastructure designed to grow alongside their business.

Heatlie and dbg worked together to understand the future eCommerce goals and, after careful consideration, decided to utilise the Unleashed to Shopify connector and migrate the existing website data to Shopify. The Shopify site launched successfully, with orders arriving within minutes and sales rising rapidly in days.

The Strategy

Extensive research and proof of concept development led to the selection of a custom product builder app that met the complex price and SKU requirements, while maintaining enough flexibility and customisable components to deliver user experience expectations for the BBQ builder

The Unleashed Shopify connector was configured and tested for product, inventory, and sales order requirements.

The Challenge

Heatlie’s range of fully customisable products, allow a choice of options including size, colour, material, and gas type. These complex, configurable product types required adjustments to the product price and SKU to ensure a smooth fulfilment process, while maintaining a simple, easy to navigate user experience.

While moving platforms LiveCube to Shopify, the migration of the data was also a challenge with complex product combinations, categories, customers, stockist, and blog posts and many custom migration scripts needed to be developed.

The Technology

The foundational website was launched in 2017 and has experienced significant growth over the past 5 years. In recent times Heatlie have streamlined their manufacturing processes using the cloud-based ERP platform Unleashed, and were now ready to integrate the platform with website products, inventory, and order fulfilment.