Our custom software ‘One Page Checkout’ enabled a 39.49% increase in Conversion Rate to sales; increased revenue by 113.86%; and increased number of transactions by 132.98%.
We’ve partnered with Art to Art, supporting their eCommerce growth, platform customisation, and systems integration. As a leading Australian online art marketplace, Art to Art needed a flexible and high-performing solution to manage intricate logistics, a wide network of artists, and a seamless customer experience. Leveraging our LiveCube platform, we delivered a tailored solution that integrates directly with their operational systems, enabling efficient inventory control, streamlined order processing, and improved customer engagement. The integration supports complex product data and artwork handling, ensuring a smooth experience from artist upload to customer delivery. Art to Art’s dedication to making original art accessible has positioned them as a trusted curator of emerging and established talent, backed by strong technology infrastructure and a focus on continuous innovation.
After partnering with us and implementing a custom One Page Checkout, Art to Art saw a remarkable 39.49% conversion rate increase, a 113.86% revenue surge, and 132.98% transaction growth. This led to the hiring of additional staff and the opening of a new facility near Adelaide Airport to manage the increased demand and inventory.
The Strategy
This solution was designed to be highly customisable, seamlessly integrating with Art to Art’s existing idealPOS system while supporting their unique business needs. The focus of the ongoing redesigns and upgrades was on improving the customer experience, increasing conversion rates, enhancing performance, and ensuring robust security. Over the years, several key features, such as the One Page Checkout, AfterPay, and Klaviyo, have been added to drive continued success.
The Challenge
When DBG began working with Art to Art in 2016, the eCommerce store was not optimised for growth. The integration with idealPOS presented challenges, particularly with reward points and managing multiple physical stores. The solution has since undergone three upgrades, including new design iterations and added features to further enhance the customer experience and streamline backend operations.
The Technology
LiveCube by DBG was used to build the custom eCommerce platform, designed for seamless integration with ERP, POS, accounting, and warehouse systems. Built on the latest Microsoft technology, LiveCube ensures the platform is fast, secure, and scalable, streamlining sales, operations, and fulfilment as Art to Art continues to grow.