Search Engine Optimisation Adelaide
Search engine optimisation (SEO) is often referred to as the process of generating "free" traffic to your website. This is because once your website has been optimised, the visitors you get through the search results and other avenues don't cost you anything. However, search engine optimisation is an on going process and requires constant attention if you are to stay ahead of your competition!
Search engine optimisation (SEO) isn't just about trying to get the number one position in the search results. The more important things to worry about are increasing the number of visitors to your website, making sure those visitor convert to sales & enquiries and monitoring the impact of both offline marking efforts and what affect changes to your website have made.
SEO involves:
- Establishing your goals
- Establishing your target market
- Researching the best keywords / search phrases to use
- Ensuring you don't lose current traffic by moving pages
- Optimising your website code
- Optimising the text on your pages
- Providing a "good user experience" for your customers
- Most importantly - MEASURING YOU RESULTS!
Knowing what you want to achieve and measuring your results are probably the most important aspects of your search engine optimisation. Whether your goal is simply to increase visitors to your website, or to double your online sales - its important that you know what your outcome to be. Monitor the results and continually make adjustments in order get to your goal.
Search Engine Optimisation Case Study
Beads First - Search Engine Optimisation
When DBG undertook the search engine optimisation of the Beads First website, the site used old frames technology it was not even listed in Google's site idex. After a few changes to the website architecture and some relevant keyword placement, the site was not only indexed within a matter of days but also shot to the number 1 position and remained there for several months, for several different search terms on both Google and Yahoo!
Below you can see where the Beads First website currently ranks for other search terms:
