Pay Per Click Advertising Adelaide
Pay Per Click Advertising, Google Adwords or "Sponsored Links" as they are also known are the results you see alongside and above the natural search engine results. Each of the companies displaying these ads pays every time one of their ads is clicked.
Benefits of Pay Per Click (PPC)
The good thing about Pay Per Click advertising is that you get to decide which search phrases your ads will display for, you set your daily budget and you only pay when your ad is clicked. This means that even if your ad is displayed over and over, if no one clicks it - you don't pay a thing!
At DBG we have over 5 years experience in managing Pay Per Click Campaigns for our clients, making sure that your ads groups are targeted, your landing pages convert visitors into buyers and that your cost per click and daily ad spend is kept low.
Our Pay Per Click campaign management includes:
- Campaign strategy & implementaiton
- Keyword research & addition
- Ad group & Ad Copy creation
- Monitor keyword performance & manage keywords
- Daily budget & bid management
- Weekly campaign checking & refinement
- Monthly campaign reporting
Our key focus for you pay per click campaign is on return on investment and we have a proven track record in delivering results.
Pay Per Click Case Study: Laptop Plus
The Approach
Laptop Plus had not previously utilized Google Adwords in their online business. DBG started managing Laptop Plus' paid search campaign in April 2007.
The Work
After analyzing the Laptop Plus website we researched and implemented a substantial initial keyword list.
We commenced writing enticing ads, using carefully researched keywords and ongoing account optimisation which prooved effetive immediately, before beginning work on an organic search campaign.
After initially starting with a low bids to get a feel for the sites positioning & potential, this quickly changed as a large number of sales started flowing through the website.
The Results
Since implementing the PPC Campaign - sales through the website have increased by 4900% and website traffic has increased by over 2400%.
