Statewide Appliance Spares is one of Australia’s leading suppliers of appliance spare parts, based in Adelaide and shipping spare parts daily to the rest of the country. Statewide Appliance Spares have been a client of DBG’s since 2013, when we first launched their completely integrated ecommerce online store:
With Google’s pending algorithm update pertaining to mobile-friendliness, and of course the continually growing numbers of people accessing the internet with their smartphone devices, Statewide Appliance Spares knew there was a need to upgrade their site.
Rather than making the current site responsive, it was decided that due to the complex nature of the Easy Spares Wizard on the Statewide Appliance Spares homepage, that it would be better to design a separate mobile website.
Much thought was put into ensuring that the mobile version of the Statewide Appliance Spares website didn’t fail to deliver on the core functionality that makes the desktop website so user-friendly. Large, clear calls to action were used for buttons such as Add to Cart and View Details on the product listing and individual product pages and this new site has been designed with users who are “on the go” in mind: