Recently DBG was lucky enough to present to a small group of business owners as part of the Brand Task Force.
The presentation was aimed at giving businesses a quick digital health check. DBG chose to present on ‘5 Tips For Getting a Great Website’, and in this 5 part blog series we’ll cover the information we presented.
Part three outlines the value of pausing after your website has been designed, and checking off on some critical evaluation factors.
Once the planning stages are out of the way (How To Plan For Your New Website and Who Are Your Website Target Audiences) and your website design has begun, there are some critical evaluation factors that we’d suggest everyone should consider before proceeding to the next phase in their website project:
Does it address your target market?
|It is important to cater your website layout and design elements to the wants and needs of our target market – not ourselves! There’s no point in designing a website that you like if you’re nothing like your target market. The most elementary example we can think of would be the designer of the Justin Bieber website being middle-aged man designing a website that he’d like! It just wouldn’t work.|
Are there clear calls to action?
Is it mobile friendly?
|With internet searches on mobile devices having increased 400% since 2010, websites can no longer be created without the mobile user in mind. What will your website look like on a mobile device? Has the designer used responsive website design techniques to ensure that the website will be flexible for use on all devices? These are important questions to ask.|
Is it consistent with your other channels?
Minimise the bells and whistles!
Stay tuned for part four in this series which will cover the ongoing work required once a website is online.