Web Analytics vs. Digital Analytics
When every click, scroll, and interaction leaves a trail of data behind, understanding and using the power of analytics is critical for eCommerce business. While the terms web analytics and …
AI: Automation, Optimisation, Personalisation
Customers have been interacting with AI for years—but may not have realised it. eCommerce platforms, paywalled websites, web browsers and other online resources use generative AI to produce auto-fill transaction …
The Power of Passive Revenue in eCommerce
Passive revenue in eCommerce refers to the income generated from your online store with minimal ongoing effort or direct involvement once the initial setup is in place. Unlike active income, …
The Threats of Customer Journey Hijacking
Customer Journey Hijacking, also known as client-side injected malware, is a covert threat that disrupts the online customer experience. This malicious activity occurs when third-party code, often while the business …
Payment Acceptance Strategies for Boosting eCommerce Profitability
In the fast-paced world of digital commerce, maximising profitability is a constant pursuit. Every lost sale due to checkout issues or fraudulent activities can significantly impact a business’s bottom line. …
The Top 5 Online Marketing Tools We Use the Most
Marketing tools allow eCommerce businesses to understand and connect with their target audience by tailoring marketing strategies, delivering more relevant and engaging content to potential buyers, and leveraging customer data, …
Mastering Customer Acquisition Cost
Customer Acquisition Cost (CAC), is the metric that quantifies the amount of money an eCommerce business invests in acquiring a new customer. It is the total cost incurred, including marketing, …
Shopify Editions 2024 Update
Promising 100+ foundation product updates, the latest Shopify update is here. Some of awaited updates include product merchandising, semantic search, checkout extensibility, streamlined one-page checkout design, increased bundle offerings, and …
Ecosystem Loyalty: Creating a cling worthy brand
Ecosystem loyalty moves past traditional loyalty programs by creating a comprehensive and interconnected brand environment. It involves fostering a network of touchpoints, services, and products that seamlessly integrate to enhance …
Friendly URLs and why you need them
Friendly URLs, also known as user-friendly or clean URLs, play a pivotal role in shaping the online journey for your customers. A friendly URL is concise, descriptive, and easy to …