Google Shopping has landed

The arrival of this product search engine into the Australian marketplace could dramatically change the way that users shop online. Instead of having to visit a number of different retailers’ websites to shop around for the best product or best price, the ‘Shopping’ tab within Google takes away a lot of the hard work.

Social Commerce to push online sales in 2010

“Focussing on feedback and other metrics such as page layout, click patterns and sales conversion ratios, businesses can monitor the online behaviour of their customers and make adjustments to their sites accordingly. The net effect is more sales and greater profitability for the business.