A recent report by ICMI has shown that a large portion of Australians are preferring to go to the web to look for information, before contacting customer service. So how can we provide our customers with the information that they need to solve customer service issues via our websites?
Numbers do not lie. That’s why we love delivering online marketing results by the numbers – that’s why we’ve focussed a lot of our time & energy on setting up effective & customised website goal tracking. We’re able to track a variety of online goals & create custom reports, this post outlines out process.